But all Harley-Davidson did in exchange for the enormous exposure to her fan base was provide motorcycles for the video.While Ms. Perry is a heavyweight on social media, with over 100 million followers on Twitter and 80 million on Instagram. Many brands now spend as much on product placement with social media influencers as they do on advertising. HOLLYWOOD) FOREVER CHRIS BROWN i JIVE ZOMBA) I KISSED A GIRL KATY PERRY. Perry signed with Red Hill Records and released her debut studio album Katy THEN SINGS MY SOUL SPRING HILL VIDEO EMM MUSIC VIDEO ' (19 98 DVD) George. After singing in church during her childhood, she pursued a career in gospel music as a teenager.
“For brands to make a difference across time, influencers need to produce authentic content regularly, and become ambassadors for specific products.”Joe Gagliese, a co-founder of Viral Nation, which describes itself as a “global influencer marketing agency,” provided the lowest estimate of all, at “a million plus.”The wide range of estimates illustrates the degree to which this branch of marketing remains an inexact science. “The product integration is worth in the low seven figures in our opinion across the board,” he wrote in an email.While “it’s a terrific play and generating huge traction for Harley, people’s attention spans are incredibly short,” Mr. “If you just look at how much Katy would make for paid placements on her social channels,” she said, “I think it would be upwards of $40 million, and that doesn’t even factor in the value of all the streams on Spotify, or the 11,000 fan posts tagged #HarleysinHawaii.”She added, “I would have a girl squad of brand ambassadors who would teach other women to ride and really grab on the coattails of this.”Mike Craddock, the chief of Kairos Media, was more conservative. Karwowski’s math was stunning. Harley had been banking on a new electric bike, the LiveWire, but it was recently forced to halt production to address a charging issue.Ms.
“But sometimes an artist just decides, ‘It’s got to be a Harley,’ and they come to us. Perry’s fans.Even at the low end, “Harleys in Hawaii” was a gift to Harley’s marketing team in Milwaukee.“We work to find product placement opportunities and to create opportunities to insert our brand in these cultural moments,” said Paul James, the company’s public relations boss.
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